Magento 2 Reward Points Introduction

Build any kind of Loyalty Programs System for Magento 2

Mageplaza 2 Reward Points extension is the right cure for enhancing customer’s interaction with your website by offering precious rewards to them. Customers will get the reward whenever they visit your store if they have any completed purchase or some actions such as signing up a new account, reviewing and voting any product they like, subscribing your newsletter and more. Thus, the traffic to your site drives enormously and simultaneously, the extension aids you to convert your visitors into a loyal and profitable customers in a short period of time, bring to you a lot of potential customers.

Until now, there are so many vendors providing Magento 2 Reward Points extension which is quite similar. This makes consumers confused to choose the best. Let us scroll down to compare objectively about Reward Points extension among the reliable providers on Magento 2 Connect.

Flexible Rules

Reward Points program allows customers to earn and spend points based on Catalog Rule and Shopping Cart Rule with you will configure in admin panel

Earning Rule

earning rules

The earning points can be fixed amount or a percentage of product price when customers meet all conditions of your earning rule such as category, brands, subtotal, shipping method, attributes and so on. For example, you can set the earning rule as following: Get 50 points when paying via bank for Men’s clothes. That feature is very useful to bring numerous sales and profitability for your store.

Spending Rule

Regarding the spending rule, store owners as you will still configure it basing on the criteria of catalog rule and shopping cart rule and generate it while the maximum or minimum points the customers pay per orders are often required. Especially, buying products by points, the customers will receive a fixed or percent discount if you want to encourage them to earn and spend more points.

However, it is possible for your customers to refund points within approved maximum redeemable points if they cancel the orders.

spending rule

Reward Customer Behaviors

With Magento 2 Reward Points extension, it is so easy for customer to get the fantastic points from multiple actions. This will help attract more and more visitors to your site.

Sign up a new account

new account

Starting up with registration instead of checking out as anonymous, the clients will take corresponding points into their pocket effortlessly. This is the primary step to establish customers loyalty and new repeat purchases as well as make seller and buyer better due to the gift.

Purchase order

Reward Points extension allows your clients to obtain points soon after any transaction is done. However, they must get all needed conditions related to shopping cart and catalog you set up in the earning rule.

The rule is founded on subtotal, quantity items in cart, billing, shipping address, categories, SKU,... and each rule will be assigned to specific customer groups as well as stores. One group/ store is applied one or more earning rules which are active depending on their priority. Especially, you should offer the expiration of reward points in order to promote the users to spend more.


Subscribe newsletter


Newsletter subscription is the perfect method to inform your promo as well as improve the relationship between seller and buyer. So why don’t increase the number of subscribers by rewarding points? By this way, you are building the steady basis for the loyalty system in the feature.

Refer friends

Communicate with many new customers effortlessly through existing customers by Magento 2 Loyalty program. The old clients will be received a gift when clicking on quick social network buttons to share products, purchases publicly with friends. Or they build-in an invitation email and send to friends’ email. This might be the great way to expand the awareness of your brand on the marketplace with low cost.

Besides, the customers will copy referral codes and send to their friends via other media. This is a good solution to get customers' friends, even friends' friends involved in purchasing.


Review and vote for a product

Review and vote for a product

Improve SEO for store owners by focusing on product’s review and rating because the previous client’s appreciation is always the most reliable proof. Applying Reward Points system, customers can be rewarded automatically whenever they write a product review or only receive points until the review is approved by you. This means you get the full control of reward settings on product reviews.

Reach a milestone

Milestone plugin is the advanced module allowing you to create many lifetime events such as number of orders, number of referrals, or length of membership. Once the milestone is reached, there are two actions the customers have chance to pick up. You can offer a fixed amount points or move them into higher group with a lot of superior benefits. For instance, transfer from Silver Group to Gold Group or Gold to Platinum. The Milestone add-on is a great way to create a Tiered Loyalty Program.


Reward for Special Events

event events

Furthermore, it is possible to set a rule which will automatically send points to targeted customers as you wish in special events such as Noel, New Year or any occasions. The Event plugin allows selecting any group available in the System, configuring your own desired one with many conditions, importing Customer list from a CSV file.

There is a particular example about setting the event rule with the following conditions. Especially, the event rule is applied again and again when you set effective time for it. Let take the annual repeat for Christmas in December 20th to 31th.

Reward for Loyal Levels (A part of Milestone)

With Loyal Level plugin, you can build and manage unlimited member levels/ customer groups with a variety of fantastic benefits. Customers will be motivated to earn and collect points in their balances depending the necessary conditions you require, and then exchange a certain number of points to join in these groups.

With the greater customer group, customer can receive more discounts on their purchases, higher earning rate and lower spending rate. That will make the clients more and more interesting in shopping at your store.

loyalty level

Reward Coupon

reward coupon coupon

Reward Points module allows generating manually Reward Coupon in mass. Multiple coupon codes, issued randomly from the backend, are similar to gifts or special offers. They should be redeemed for points to get the discount for any purchase.

For more interesting, the Reward Coupon is also designed by many eye-catching templates. You will provide it for customers or share their friends.

Transfer points


The transferring function is enabled for admin and customers. Admin has rights to create point transfers right on the backend while the customers can also transfer points to friends via email in the account page. All received and given points are both managed in Transfer page such as a number of points, sender, recipient, time and status clearly.

Refund by points

Similarly to cash, the buyer completely gets points back in case of refunding orders which use points as a payment method. Thus, your customers are confident in your service to carry out their purchases without afraidness of losing money.


Email Notification

email notification

With Magento 2 Reward Points program, your customers can earn and spend reward points easily and whenever there is a change of the points balance, they will be noticed by email. This helps their tracking more effectively as well as avoid a risk of losing points. On the other hands, the email notification may be sent automatically if the value of reward points are expired.

Advanced Report

Due to Report plugin, all of the loyalty program data will be briefly reported on an advanced chart. Allow the merchants to hit an overall and in-depth data through Spending/Earning Ratio, Earnings Distribution, A loyal customer cost and Total Points, since then evaluate the effectiveness of loyalty program objectively.


Import & Export


Import & Export Plugin allows you to immediately import customers’ point transactions in CSV file format directly from the previous Reward Points software to the current Reward Points system. One-click importer supports ST Rewards, MS Reward Points, AW Reward Points, MW Reward Points and so on.

Update about Magento 2 Reward Points

  • Loblaw announces plan you make you pay (!) for PC points

    It may come as a shock to customers who have been collecting and using points without paying. But the plan is to require $9.99 monthly or $99 yearly and to get a range of perks, including extra reward points and free shipping for some purchases. Presumably this is home delivery of groceries.

  • Russians buy life of luxury with stolen UK air miles

    Russian cybercriminals are enjoying five-star holidays at knockdown prices using reward points stolen from unwitting Britons, a report says.

  • Brighton recover twice to share points with Stoke

    However, Brighton deserved at least a point and got their just reward on the hour when Colombian winger Jose Izquierdo fired home at the second ...

  • Rewards Points Theft is a Growing Piece of the Cybercrime Pie

    According to Flashpoint, a number of factors are coalescing to drive this criminal segment forward. For one, fraudulent “booking services” that use stolen points in Russian-language forums are gaining popularity, including one that has gone as far as to establish its own group of members dedicated to ...

  • Loblaw looks to lure consumers with fee-based loyalty program

    Members will pay a $9.99 monthly or $99 yearly and get a range of perks, including extra reward points and free shipping for some purchases.

  • CH Robinson: Continuing To Reward Shareholders

    In North American Surface Transportation, revenue grew 10.1% year-over-year, but operating margin declined by a whopping 420 basis points. Meanwhile Global Forwarding revenues were up 41.1% while margins declined by 110 basis points. Robinson Fresh only grew revenues .4% and saw the ...

  • Loblaws pitches upgraded loyalty program for $9.99 a month for premium perks

    ... a fee-based subscription program targeting its existing loyalty program members that sweetens the pot for them in terms of rewards, in exchange for an ... a year — a new program the retailer is launching today called PC Insiders will give people who sign up discounts and reward points across many of ...

  • Agents to shine with new loyalty club from P&O Cruises

    The club will operate a points system and once registered, every interaction with the brand, from making cruise bookings to engaging with events and completing training, will give agents the opportunity to benefit. Agents can save up and exchange points for the ultimate reward of a P&O Cruises holiday.